Roof Repair Smedway built its Roofing division around one idea: homeowners in Onalaska deserve a straight answer, a fair price, and a truck in the driveway fast.
Long before Roof Repair Smedway had a website, our lead foremen were already climbing ladders across Onalaska, WI, learning which underlayment holds up against humidity and which fastener pattern actually survives a coastal gust line.
Ask any Roof Repair Smedway crew lead for a copy of our license and certificate of insurance and they'll hand it over before you even finish the sentence — that's standard practice here, not a special favor.
Roofing is a trade where shortcuts hide for a year or two and then fail at the worst possible moment, usually during the next hard rain. We build every Roofing job — big or small — the same way, whether it's a single shingle repair or a full tear-off.
Every lead technician carries current state credentials before stepping on a ladder.
Storm damage doesn't check a calendar, so neither does our on-call rotation.
You'll see the number before any work starts, not buried in a final invoice.
Technicians dispatched from within Onalaska, WI, not flown in from another region.
By the time water is visibly dripping into a room, the damage underneath the surface has usually been developing for a while.
Asphalt shingles shed protective granules as they age, and a gutter full of grit usually means the surface layer is wearing thin.
Cupped shingles trap moisture underneath instead of shedding it, accelerating rot in the decking below.
Visible light through the roof deck is a direct sign the barrier between your attic and the weather has been compromised.
A yellow-brown ring spreading across a ceiling almost always traces back to a roof leak, even if the leak point is several feet away from the stain.
If upstairs rooms feel noticeably warmer than the rest of the house, a failing roof system is a common hidden cause.
A visible bare patch after a windstorm means the roof's weather barrier has a direct gap that needs covering immediately.
We break our work into distinct service lanes because a wind-lifted ridge cap and a full tear-off need completely different crews, materials, and timelines.
Emergency dispatch covers downed limbs through the roof deck, storm-torn flashing, and wind-lifted shingle sections that need immediate coverage.
Residential work covers shingle repair, full re-roofs, ridge and soffit ventilation upgrades, and skylight flashing — whatever the house actually needs.
Commercial roofs carry different loads and different membrane systems than residential shingles, and our crews are trained on TPO, EPDM, and modified bitumen accordingly.
Old, layered shingle systems often need a full tear-off rather than an overlay, and we'll tell you honestly which one your roof actually needs.
A thorough inspection checks flashing, fasteners, ventilation, and granule loss — the small issues that turn into major leaks if left alone.
If a roof has an unusual pitch, an older material system, or a custom architectural feature, our senior crews handle the scoping personally.
A dispatcher takes down your address, roof type, and the issue, then routes it to the nearest available crew in Onalaska, WI.
A technician walks the roof, checks the attic side when accessible, and documents the damage with photos.
Financing and insurance-claim assistance are discussed at this stage if applicable.
A final walkthrough confirms the repair or install meets the agreed scope before the invoice is closed out.
Response windows are communicated upfront, not left as a vague "sometime this week."
Every job gets a written estimate before a single nail is pulled, so there's no surprise number waiting at the end.
Our installers train on manufacturer specifications for shingles, underlayment, and flashing systems, not just general carpentry.
If something about the finished work doesn't meet the agreed scope, we come back and make it right.
Our estimates are itemized in a format most carriers recognize, which speeds up claim approval.
Our technicians explain the reasoning behind every recommendation so you're deciding with full information, not a sales script.
Every Roofing project closes with a written warranty covering our labor, separate from whatever coverage the shingle or membrane manufacturer already provides.
If a crew leader finds something during teardown that changes the scope, you'll hear about it before it changes your bill, not after.
Our Onalaska coverage area extends across Onalaska, WI, and if your address falls just outside the standard zone, dispatch can usually still arrange a visit.
If a storm system moves through Onalaska, WI and call volume spikes, we prioritize active leaks first and communicate realistic wait times for everything else rather than leaving people guessing.
"A limb came down during a night storm and took out a whole section of shingles. The crew tarped it before midnight and had the full repair done two days later. Straightforward pricing, no runaround."
— Onalaska Homeowner
"Got three quotes before calling Roof Repair Smedway. Theirs was the only one that actually explained why the price was what it was."
— Onalaska Homeowner
"They talked us out of a full replacement we didn't need. Repaired the flashing instead and it's held up fine two winters later."
— Onalaska Homeowner
"Ridge vent replacement dropped our attic temperature noticeably. Didn't expect that big a difference."
— Onalaska Homeowner
"Storm-chasers kept knocking on our door after the last big wind event. We called Roof Repair Smedway instead because they're actually based here."
— Onalaska Homeowner
Same-day emergency response and honest, upfront pricing across Onalaska, WI.
☎ Call +1-855-469-0306